Now that the political campaign trail has reached full flow I thought it would be a good idea to have a look at the advertising campaigns that are trying to get your vote.
Labour
The campaign was supposed to remind voters of the Conservatives record in the 80’s where youth unemployment and social unrest was widespread.
However unfortunately for them it has backfired and the Conservatives have spoofed the poster. Keeping the image which depicts David Cameron as much loved TV character Gene Hunt from Ashes to Ashes and replaced the slogan with “Fire up the Quattro. It’s time for Change. Vote for Change. Vote Conservative.”
Conservatives
The Conservatives campaign focuses on why not to vote for Labour. Designed by M&C Saatchi who helped Margaret Thatcher sweep to power in 1979 with the legendary ‘Labour isn’t working campaign’. The posters are bold and straight to the point.
Liberal Democrats
The Liberal Democrats have come up with there Labservative campaign to try and highlight the similarities between Labour and Conservative.
The viral campaign morphs the faces of party leaders past and present into one another. Its based on the notion that with over 65 year between them neither party has been able to get it right and that the two parties are as indistinguishable as they are incapable.
Good post, Jason. I’m often amazed at how similar advertising products and advertising political candidates are; in a sense, political candidates are products that you try to advertise to voters, who are the potential consumers.
Although I live in the United States, the basics of good campaigning–including advertising efforts–are the same in both of our countries. Keep up the good writing!